Public Opinion Surveys

Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.

From overnight night blitz polls to highly complex studies of Bizfluentials, I-PMS takes the pulse of public opinion as it relates to politics, policy, attitudes and experiences. Public opinion research forms the basis of our reputation management programs and provides insights rooted in the views of stakeholders that matter.

Whether you are looking to devise a winning election strategy, win support for a cause or shape your corporate reputation, public opinion is the key to your success and a well-designed and executed public opinion survey is an important instrument in achieving that larger purpose.

Our expertise in designing public opinion surveys, relentless focus on veracity of respondents and responses through extensive use of technology, data analytics, combined with access to micro level targeting data at village and municipality level has today made I-PMS, India’s premiere science based advisory in helping Political parties and senior political leaders understand and shape public opinion ethically.

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Qualitative and Quantitative Data Analysis

Smarter, better decisions to help you win
Public goodwill is about winning the hearts and minds of the people who matter, and therein lie’s the key to victory. Whether in the marketplace or the battlegrounds of election, to win, you need to know who matters? What matters to them? and what will make them choose you over your competitor? Our science driven approach eliminates guesswork, helping you make smarter and better decision than your competitor. Combination of methodologies including qualitative and quantitative data analysis are used to generate insights to inform your strategic decisions.

Blending our proprietary data with unique insights mined through our polling techniques, the insights we provide help you make decisions that increase your competitive advantage and generate public goodwill. Our bespoke approach to answering your most difficult question is what sets us apart from the one-size-fits-all experts. Our unique solutions driven approach addresses some of the most difficult challenges faced by Corporations or Political Parties.

Whether it is qualitative or quantitative data analysis, we develop the optimum solutions to best fit your need to find answers. From in-depth interviews, focus groups, jury groups with influential, to conducting the largest ever polling exercise for Indian elections, we reach audiences that are hard to reach and find the answers you need to win. We make micro to macro policies and design programs to influence and make voters feel that you are a part of them they feel connected.

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Market Segmentation

We help you find and connect with your vote segments A successful communication campaign involves understanding your audience and addressing it with tailor-made messages. At I-PMS, we have created a unique approach that closes the gap between campaign strategy and execution.

There are various market segmentation approaches that look at several profiles of voter’s grouped together on the basis of some commonalities. However, this traditional approach to voter segmentation, does not really answer the question:

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Whom should I really be focusing on?

Our approach to consumer research is about neuroscience, finding the motivators that create a shared ‘attitude and beliefs’ most likely to resonate with your brand purpose, today and in the time ahead. Our consumer segmentation combines the neuro-personality traits of individuals along with their disposition towards a brand or an issue. Combined with our Advocates to Adversaries segmentation we bring focus to your ability to find and reach the consumers most likely to contribute to your success, helping you generate significant returns on your marketing planning.

Our counselors/supervisor’s search for and identify patterns in the data. Rigorous analytic techniques are used to organize consumers and the size and market potential of each customer segment is determined, along with the messaging that should be employed to reach each segment.

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Whom We Served

Parties we are worked for are BJP, Congress, SAD, BSP, SP, Aam Admi, Inelo and Independent.

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SCO-1, 2nd Floor, SBP Homes, Ext-2,
Nijjar Road,Sector-126, Kharar, Mohali, Punjab


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